Director R & D division of Apple until 1990, Jean-Louis Gassée has since been converted into adviser at Allegis Capital. Every Monday the man published an analysis and this week he tackles the case of recent rumors Apple in vogue watch television and also known as the iWatch and iTV.
For him, the show would be a product much more likely than television. To support its argument, the expert returns to fundamentals. As he explains, the first aim is to sell Apple computers. The marketing department will explain how beautiful the interface is well thought or focus on the perfect finish of a product, the DNA of the apple remains PC, iPad and iPhone.
Everything else is expected to revolve around them, it will be remembered, moreover, the effect of which was much talked about Halo to the golden age of the iPod. The products must be "enhancers" for the Mac and not exist by themselves, it takes as an example the Apple TV is an accessory designed to enhance the experience of the Mac, iPhone and iPad.
Through this prism, iWatch, if one becomes a more logical since Apple is to the rank of personal computers, which is well over the logic of Cupertino. It would be "the ultimate computer, the one that is worn".
It is also from this point of view to explain Apple's position vis-à-vis large acquisitions. Apple is the heart of the computer, the brand does not want new business. Especially integrating a large team of a sudden just could undermine this philosophy.
We can still argue that Mr. Gasse TV perfectly serve the AppStore and iTunes Store. So iWatch or iTV what is most likely to you?
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